The last couple of weeks I’ve been peeking through the growing pile of debts, at my computer screen – reading arts grants, job pages, and other sources of potential income. And, as usual, spending too much time procrastinating on Twitter.
As is often the case for me, it was on Twitter that a potential solution was found. A means of managing the practicalities of living AND pursue my long-time dreams of writing. Another artist I follow on Twitter, Alysha Herrmann, was promoting her page on somethings called Patreon. What is this……
Curious, I did some research: starting with a read of the official blurb on the Patreon site. Ah, another crowdfunding platform. This one is aimed at linking arts patrons/supporters with creators. So they can do what they do best – create! There is a choice of per project, similar to other crowdfunding platforms, or monthly contributions, which sounded a bit different.
I’ve read a lot about crowdfunding, but have not gone there before. Some sites and projects are great, some not so. So I did some more looking into Patreon. I searched for reviews exposing the darkside of Patreon. Scam or not? And other than people saying how hard it is to attract patrons, supporters or backers, I didn’t find anything too worrying.
Having self-published my debut novel, I know it takes nerves of steel to promote yourself as an indie. But I’ve also learnt a fair few social media skills along the way. Why not give it a whirl? Nothing to loose, and perhaps something to gain.
First up, the platform is really easy to use. Very similar in usability to Google+ or Yammer. Setting up a creator profile takes about the same amount of time and skills as designing a WordPress blog. My newbie tip: have at least basic skills or find someone to help you.
The most time consuming part is what to say. So do some thinking about your goals, rewards, creator needs, and capabilities before you start. It will make it easier. Look at accounts by artists/writers/designers similar to you – what are they wanting, what are they offering, what tone do they use?
Patreon recommends using videos to attract sponsors, but that’s not my thing. I have a morbid dislike of putting my image and voice out there. Many introvert creators are the same. So I had to make sure my written words could do a good job of promoting me. Luckily, I’m a writer so could manage this without too much stress.
Setting up the financial side of a creator account was fairly easy for me as I already had a PayPal account, and had my financial details nearby. I’ve been selling my book online for three years, so the USA tax forms weren’t daunting. It was great that they have the form ready to fill in electronically. Many other US-based platforms don’t give users as much help and information.
Links to commence promoting my page was not too difficult for me, again because of my experience as an indie author. I already have a fairly strong author platform (i.e. social media presence) so it was fairly simple to link these accounts.
Coming up with goals, rewards, background, intended use of funds etc wasn’t too daunting for me, as I’ve years of experience working in project management, grants writing, research and policy. All I needed was to downplay the corporate speak, don’t overshare, and write a clear plan for potential backers. I’ll go back and tweak these sections, once I get the hang of crowdfunding.
So I set up my creator account, wrote embarrassing things about myself, invented some rewards, and clicked the launch button. Simply by posting on Twitter, I had three patrons within the hour, and reached six by the next morning. For a newbie, and having peeked at other accounts, I think that’s a promising start. I still have to do a proper launch, but its a good start.
And something that surprised me – although very grateful to my first patrons, I didn’t suffer from my normal feelings of not being worthy, guilt of taking other peoples’money or other forms of self-doubt. This is an important milestone for me. And a massive step to overcoming my dislike of being too visible – as well as my fear of success.
If interested, my Patreon site is here. I just used my real name to make it easier for people to search for me, as I read that Patreon’s search engine is one of its weaker points.
Feedback is welcomed. I see typos every time I look at the page. So its still a work-in-progress. I won’t mind if you point out more typos.
Would you like to support me to develop my career as a writer, but the thought of monthly payments put you off? You still can. Simply use the PayPal button on here (ie WordPress blog) > over there in the right-hand sidebar (not visible on mobile devices). I also have a PayPal button on my Wyld Words bookshop website, for people who’ve expressed an interest in helping me keep another local bookshop from closing. I love book lovers 🙂
Okay – time for me to get back to being a bookseller / writer.